Social media are henceforth at the heart of powerful stakes in terms data, marketing, intelligence and knowledge.
One can then observe that, Social
media has become a major source of data for many organizations because of the
instant feedback it offers. Content developers are tapping social media for
marketing, branding, recruitment, and knowledge acquisition.
On social networking sites
like Twitter and Facebook, vendors and brands can collect feedback and opinions
through sentiment analysis and the advances in text analytics that are
encouraging organizations to include social media in their business processes.