While at the early stage, the Location Based Services (LBS) market is henceforth very competitive in China; due to the presence of numerous SMEs and established companies such as the Alibaba Group and Baidu.
New players are entering the market with varied integrated
solutions and platforms; so that, many LBS vendors are working toward
increasing their market share by partnering with telecom service providers.
According to Technavio, Around 85 million people in China have
subscribed for personal access system services. These services enable users to
access wireless high-speed Internet and enhanced LBS. The integration of social
networking websites with maps contributes to the market significantly.
Among Top
vendors for LBS market in China, we have: Alibaba Group, Baidu,
Dianping, NavInfo, and Tencent.