The crowdfunding route within the global smartwatch market



We are still at the early stage when it comes to smartwatch market; but it is exciting to recall that:

·        The widespread availability of smartwatches with advanced functionalities and features is expected to augment the interest of technology and fitness enthusiasts.
·        The high compatibility of smartwatches with other mobile computing devices is expected to be the key driver for the growth of this market.
·        Nowadays, smartwatches can be connected to devices like TVs, media players, headsets, smartphones, laptops, PoS devices, and other devices having Bluetooth and NFC capabilities.
·        Many new players are expected to enter the market as it has a huge growth potential.

According to Research and Markets, the Americas dominate the global market for smartwatches and this region presently accounts for more than 68% of the total market share.

When it comes to the crowdfunding route within the global smartwatch market, increasingly, many vendors in global smartwatch market are taking the crowdfunding route to raise funds for their projects. 

This momentum increases awareness among potential customers. It provides enormous opportunities for small vendors to innovate and succeed in the rigid competition. Crowdfunding can allow vendors to anticipate the interest for their products and directly communicate with potential buyers and involve them in the product development stage. This helps vendors build the right products for the market.