Henceforth it is obvious that, the market is saturated in many mature smartphone markets such as the North Americas, Europe, and China, and many makers are focus on pushing premium-looking mid-tier devices as a new value proposition to consumers in both developed and emerging markets.
In fact, to face competition,
vendors need and will need to bring value to consumers to stay relevant in the
market.
One can also observe that, the
conversation in the smartphone market revolves around Samsung and Apple. Huawei
is one of the few brands from China that has successfully diversified worldwide.
Apple is still exciting in the
quarter as 4Q15 represented its most successful quarter yet with 74.8 million
units shipped, up 1% from the 74.5 million shipped last year.
Apple is still assuring the public that demand
for its premium smartphones is still alive and kicking and Features such as Apple
Pay, increased performance, and the innovative Force Touch technology, continue
to set the iPhone apart from the competition.