Increasing deployment of 3G and 4G networks around the world, improved internet penetration; increasing adoption of smartphones, tablets and wearable and increasing interest in making purchases over the Internet, are now at the heart of multiple dynamics that influence our daily lives.
People and organizations shop
or purchase more and more online and use price comparison websites to
streamline their experiences.
The global B2C E-Commerce Market is dominated by North America, Western Europe and Asia-Pacific. The
Asia-Pacific is on an exceptional curve to surpass North America.
When it comes to the Eastern Europe B2C E-Commerce
Market, we can discover with Research and Markets that, the fourth largest region worldwide in
terms of B2C E-Commerce sales, Eastern Europe is home to several emerging
online retail markets.
Russia is the powerful B2C
E-Commerce market in Eastern Europe and countries including Turkey and Poland
evolve at the rapid pace, like the Czech Republic, Belarus, Greece, Romania and
Hungary where price comparison websites are very popular.
Local leaders such as Allegro
in Poland, Alza in the Czech Republic, Hepsiburada in Turkey, Rozetka in
Ukraine, and Ulmart in Russia remain strong; but have to face the growing
popularity of Chinese online marketplaces, such as Alibaba.com and JD.com.