More than ever advertisement companies have unmatched opportunities to tap into huge volume of data to streamline their activities.
The connected cars industry is
an exciting source of data pertaining to user's preferences, that application
developers can use to streamline and fuel connections between smartphones and
connected cars.
Already, numerous companies
are advertising their products and services in connected cars taping into data pertaining
to user's preferences. App developers
gather data from car telematics or drivers' smartphones to send targeted
advertisements.
Players including Kiip (mobile
advertisement company), and Mojio, a connected car company, entered into a
partnership to provide in-app advertisement for connected cars and reward
drivers with coupons and discounts.