Emerging Trends for the Global Data Loss Prevention Application Market in Asia Pacific (APAC) region



Stakes around data in our connected world are more and more demystified, strategic and understood as a game changer. Government regulations being introduced across the world increase; businesses of all sizes are prompting to ensure data security by implementing inter alia, DLP solutions.


Technavio’s latest global data loss prevention (DLP) application market report highlights the top four emerging trends predicted to impact market growth through 2020. 

According to this report, the DLP applications market in APAC was valued at over USD 170 million in 2014; and though the adoption of on-premises deployment was high in 2014, its market share is likely to decline by 2020.
 
 A massive shift among enterprises in APAC towards cloud-based DLP solutions is encouraging as on-premises deployment model are disadvantageous in terms of the large initial investment required to set it up. 

While, Hybrid cloud-based DLP solutions ensure on-premises data protection, while eliminating the need for skilled workers to maintain these advanced systems. 

Hybrid cloud-based DLP solutions follow the pay-per-use model and are less expensive than traditional full license security solutions. Hybrid cloud-based DLP solutions provide set of advantages such as ease of installation and upgrades. 

High demand for integrated DLP solutions is therefore justified fixing complexities of network infrastructures in organizations.

As per Technavio, Vendors such as Symantec, EMC, and McAfee as many other vendors are likely to provide many advanced features like content monitoring and extrusion prevention, along with their DLP solutions until 2020. 

One can also observe that, as the market is highly fragmented, small vendors operating in niche markets enter into mergers and acquisitions.
Technavio’s market research study identifies the following four emerging trends that are expected to propel the global DLM market in APAC:
  • Increased demand for hybrid cloud-based solutions in APAC
  • High demand for integrated DLP solutions
  • Increased adoption by SMEs
  • Increase in M&A