When it comes to the worldwide market for Mobile Messaging Apps , it is indispensable to recall that, a global Market is Characterized by Large Number of Vendors including: Facebook & Tencent Leading the Global Messaging App Market with WhatsApp, Facebook Messenger and WeChat; (Number of active Users in millions).
When it comes to Regional Dominance, we can call out:
Blackberry Messenger
Hike Messenger
Kakaotalk
Line
MessageMe
Nimbuzz
Skype
Snapchat
Telegram
Viber
MARKET TRENDS & GROWTH DRIVERS include:
Roll-Out of Lightweight
Versions to Enhance Audience Base,
Messaging Apps Emerge as Next Logical Extension of Social Networking,
Messaging Apps to Surpass SMS as Primary Messaging Medium,
Ephemeral Apps Seek Market Prominence,
Cloud-based Messaging Apps Exhibit Potential Opportunities,
Security Emerges as Main Focus Area in Mobile Messaging,
Market Sees Growing Demand for Apps with Advanced Security Features,
Messaging Apps Gain Precedence in Enterprise Environments.
Messaging Apps Emerge as Next Logical Extension of Social Networking,
Messaging Apps to Surpass SMS as Primary Messaging Medium,
Ephemeral Apps Seek Market Prominence,
Cloud-based Messaging Apps Exhibit Potential Opportunities,
Security Emerges as Main Focus Area in Mobile Messaging,
Market Sees Growing Demand for Apps with Advanced Security Features,
Messaging Apps Gain Precedence in Enterprise Environments.
According to Research and Markets, Ongoing Changes in Organizational Structure Instigate a Strong Business Case for Messaging.