PC (desktops and notebooks) shipments in Europe, the Middle East, and Africa (EMEA)



Top 5 Vendors: Europe, the Middle East, and Africa (EMEA) PC Shipments. IDC: source.

Beyond a set of signs of stabilization, the introduction of new technologies such as Windows 10 or new CPUs, it is clear that, the demand (consumer and commercial) for desktops and notebooks is and remains weak.


Reasons are various; from the strengthening of the U.S. dollar and, market contraction, the devaluations of local currencies and high PC inventory,  the worst impact on purchasing power and the continual political instability and economic uncertainties,  currency fluctuations, low oil prices and a lack of projects  to IT spending.

In terms of vendors, according to IDC, Apple continues to outperform the market and ranked 6th. Toshiba ranked 7th, Fujitsu performed better than market average but maintained 8th position followed by MSI and Wortmann.