If it is clear that, Malware, viruses, Trojans, and worms threats
are becoming more complex and have found more channels for propagation in
computer systems; it is also obvious that, Antivirus software vendors can tap
into this reality to boost the sales of antivirus software and increase their
customer base and geographical reach.
In fact, we live in an ever-connected world where Increasing
number of applications, make mobile devices more vulnerable to virus attacks
and where high-end smartphone users prefer online banking payment transfers,
mobile banking, mobile commerce, and more.
According to Technavio’s latest report on the global antivirus software package market, the global antivirus software
package market is likely to exceed USD 36 billion by 2019, growing at a CAGR of
over 9%.
Among powerful emerging trends influencing the global antivirus software
package market according to Technavio’s ICT
research analysts, we have:
Popularity
of cloud-based antivirus software
Cloud-based antiviruses do not
require any hardware or software and are controlled remotely, making them
cost-effective for end-users.
Cloud-based antivirus software
provides quicker response to new threats or malicious activities. Cloud-based
antiviruses are updated on the central server in the cloud and immediately
available to all end-users. The Internet is required for automatic updates to
the virus signatures.
However, it is safer to adopt the cloud-based antivirus
along with a traditional desktop antivirus to mitigate the risks.
Partnerships
between antivirus software vendors and telecom vendors
There is an increasing number
of partnerships among antivirus software vendors, smartphone manufacturers, and
telecom services providers, which is supporting the growth of the global
antivirus software package market.
Increased
adoption of BYOD
Employees need to access and
store confidential information on their mobile devices, which has increased the
need to protect data. As personal mobile devices are being used for
professional purposes, it has become extremely important to protect the data
being transmitted in order to reduce the chances of unauthorized access to
data.
Some of the top six vendors in the global antivirus software package market
include: