The Over the Top Market with Facebook, Google, Apple, Netflix and more

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The Global Over the Top Market is on an exciting curve leveraging inter alia the growing adoption of Internet and the widely use of smartphones, wearable and tablets.
 
For those who are unfamiliar, Over-the-top is used for the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator to control or distribute the content.

The market spans different segments, such as content type, platform, revenue model, deployment models, service type, user-type, vertical, and region. OTT TV is increasing seen as the digital turning point for the TV industry. 

Among the emerging and powerful dynamics impacting this market, we can observe according to Research and Markets that:


  • On-premise based deployment of OTT has the larger share than the cloud-based deployment of OTT, but cloud technologies will be a game changer in the incoming future,

  • The Small Office Home Office (SOHO), large enterprises, and Small and Medium Enterprises (SMEs) are showing high interest in the cloud-based OTT platforms due to its multiple advantages such as low operational expense, easy deployment, scalability, and easy collaboration,

  • The ongoing globalization of companies and the continuous rise in content among users have led them to enable the consolidation of content category wise through a single point provided through OTT platform,
  • With The increasing complexity pertaining to maintaining and managing this content, organizations are widely considering cloud-based deployments for implementing the central repository,

  • The managed services segment is expected to have the largest market share and highest CAGR,

  • The OTT platforms are being increasingly adopted by companies and organizations in various industry verticals such as Banking, Financial Services and Insurance (BFSI); Media and Entertainment; healthcare; IT and telecommunication; retail; education; and government among others,

  • Media and entertainment is expected to dominate the Over the Top Market, contributing to the largest market share, during the forecast period,

  • Major players also launched new products and offerings to strengthen their product portfolio and to expand their offerings to new clients,

·        Players adopted various strategies, such as mergers and acquisitions, partnerships, collaborations, and business expansion to cater to the needs of the OTT market.

North America is expected to have the largest market share and would dominate the OTT market from 2015 to 2020. 

For many Asia-pacific (APAC) offers potential growth opportunities, as companies in the APAC region are turning toward OTT platform providers to offer a high degree of services in terms of quality, performance, and capacity.

However, diversified government regulations and policies present across domestic and international borders are restraining the growth of the Over the Top Market.
Among key players in the OTT market, we have: Microsoft Corporation, Apple, Inc. Google, Inc., Yahoo, Inc., Facebook, Inc., Netflix, and Limelight Networks among others.