Overall, the B2C E-Commerce is on an interesting curve across the world; certainly with a set of realities related to each country or market. The combination of Brazil, Russia, India and China, known together as BRIC is the most to see in the E-Commerce industry.
With these
countries we talk about gigantic population (+2B) as a potential
powerful online shopper.
To many in the industry E-Commerce, the emerging markets of Brazil, Russia, India and
China, known together as BRIC, are predicted to stay ahead of the major
advanced E-Commerce markets in terms of sales growth through 2019.
According to Research and
Markets, India is projected to become the growth
champion among the BRIC markets through 2019, with its high double-digit growth
rate overtaking the lead position from China.
In fact, China is the largest of the four markets both
in B2C E-Commerce sales and number of online shoppers; and the country is still
predicted to grow faster than Brazil or Russia.