We are still at the early stage when it comes to the Smart Watch market which is charting its way in U.S. and across the world. One can then observe that, the infatuation is not exciting; but people are curious and very demanding at diverse level. Fashionable Design, Price, Differentiation needed and capabilities are at the core of the momentum.
In its latest U.S. mobile accessories analysis survey, ABI Research found that, more than 80% cite
that their primary reason for not buying a smart watch is because they believe
that their smartphones can adequately address all necessary tasks.
Meaning inter alia that:
- Most consumers believe that a smart watch is a smartphone accessory rather than an independent device,
- The smart watch will gain attention in due time if manufacturers focus on strategically branding the smart watch to differentiate it from a smartphone,
- Pricing is critical as fashionable appearance,
- Consumers perceive voice functionality as less important,
Among most desired consumer features we have message alerts and phone call alerts
which are proliferating to more basic and lower cost fitness bands as well as
traditional watches.
ABI Research market data shows that the average selling
price for the smart watch in 2015 was USD$316.