The positive dynamic is real within the Enterprise Application-to-Person (A2P) SMS Market industry where a large group of market participants including premium messaging integrators & aggregators, content and messaging software developers are charting their sustainable way.
According to
Research and Markets, with increase in marketing initiatives by mobile enterprises, A2P SMS is
emerging as a key market for the mobile network operators and SMS aggregators.
Growing mobile subscriber base and feasibility of sending A2P SMS to every mobile phone is
bolstering the growth of the A2P SMS market; and for organizations such as
financial services or ticketing providers, A2P messaging is one of the safest
and most dependable option for communication.
For those who are unfamiliar, the market can segmented On the basis of tools: Enterprise A2P SMS
Market is segmented into cloud API messaging platform and traditional and
managed messaging services. On the basis of applications: enterprise A2P SMS
market is segmented into pushed content services, interactive services,
promotional campaigns, customer relationship management (CRM) service and
others (inquiry and search related services). CRM services are further sub
segmented into two-factor authentication and one-time passwords.
On the basis of verticals, Enterprise A2P SMS market is
segmented into financial institutions and banking, gaming, travel and
transport, retail, health and hospitality.
Among
key players we have:
Open Market Inc.
SAP Mobile Services
Syniverse Technologies Inc.
Twilio
Nexmo Co. Ltd.
CLX Networks AB
MBlox Inc.
Symsoft AB.
Open Market Inc.
SAP Mobile Services
Syniverse Technologies Inc.
Twilio
Nexmo Co. Ltd.
CLX Networks AB
MBlox Inc.
Symsoft AB.