The market is very dynamic with various products and services from multiple vendors that can help mitigate negative risks, improve security, protect privacy, reduce the chance of unauthorized access to data and more.
One can then observe that, Vendors with better technical and financial
resources develop and will develop products with features such as advanced
rootkit detection, automatic updates in anti-malware protection, real-time
active protection, and strong device security.
The global mobile anti-malware market is fragmented with the presence of many
multinational vendors. Established mobile anti-malware software vendors are acquiring
smaller vendors to expand their portfolio and increase the market share.
Within businesses of all sizes, adoption of enterprise mobility increases;
using inter alia BYOD policies to improve productivity and collaboration among
employees. Therefore it is extremely important to protect the data using inter
alia a secure password-protected network.
Among leading mobile anti-malware market vendors, we have: AVAST Software, AVG Technologies, BitDefender, McAfee, and Symantec.