It is a very dynamic market with various market models and applications, including freemium model, premium model, and enterprise model.
For those
who are unfamiliar, Unified Communication
(UC) adds real-time call control, collaboration, media
handling, and integration of voice and data applications.
IP-enabled UC systems provide opportunities
to integrate instant messaging (IM), presence awareness, and features such as
click-to-call, click-to-conference, web and voice conferencing, web or
multimedia chat, and document collaboration through a common user interface.
“Convergence
of fixed and mobile networks acts as a positive driver for VoIP. By migrating
voice services to IP on fixed and mobile networks, VoIP players are looking to
introduce high-value services that combine fixed and mobile voice, data
services, as well as content’’, said Rakesh Panda, one of
Technavio’s lead analysts.