We are still at the early stage when it comes to the Compute Stick industry where consumer and enterprise markets are demanding and require streamlined experiences.
The ecosystem continues to grow and the early compute stick vendor
leaders like Intel and Microsoft strongly chart their way in the environment
where legacy laptop shipments are dragging down portable computing; where ultraportable
2-in-1 systems trending toward higher price points and ARM-powered tablets
dominating.
Intel and Microsoft are focusing on new compute experiences.
“For the compute stick opportunity to scale, significant growth is
needed in relationships, manufacturing agreements, and regionalization of lead
market use cases,” “For example,
from a consumer standpoint, the compute stick market provides more
functionality but less purpose-built entertainment experience in comparison to
streaming media adapters. While there
are an abundance of situations spanning both consumer and enterprise
markets in which compute sticks would add great value, the most important next step right now is for vendors to
appropriately articulate those best fit scenarios to audiences,” said Sam
Rosen, Managing Director and Vice President at ABI Research.
ABI Research forecasts compute stick
shipments to top 5 million units in 2021.