Mobile Ad Spending, Programmatic Ads, and Displays on the Growth of the Global Publishing and Advertising Market

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We live henceforth in a mobile-driven age where a rapid increase in the number of mobile devices such as smartphones and tablets are compelling advertisers to choose mobile advertising over other forms of advertising. 


One can then observe that, many service providers have developed tools for programmatic advertising and real-time bidding. These tools allow app developers and advertisers to monetize customer usage by displaying relevant ads. 

These ads are customized based on data regarding the customer's mobile usage, location, and search keywords acquired from cookies embedded in apps and web pages.

According to Technavio, programmatic advertising is one of the fastest growing segments of the global advertising and publishing market.

The firm also reveals that, the APAC region has dominated the advertising displays segment in 2015 and also accounted for a market over 54%. It generated a revenue of more than USD 9 billion during this period.

Growing investments in infrastructure can drive the global advertising displays market like the presence of low entry barriers can attract more players to the programmatic advertising market. 

Among key vendors for the publishing and advertising market, we have: Chartboost, Flurry, and InMobi for ad spending; ONE by AOL, BrightRoll, and SpotX for programmatic advertising; and LG Display and NEC Display solutions for advertising displays.