Sports wearables are steadily part of training regimen, and the world of sports seems aware of stakes.
Then, one can observe that, these devices can transform the world of sports by providing
athletes and coaches deep insights into player technique, health and
performance during both training and actual games.
Findings
from Research and Markets reveal that:
- Lack of awareness and absence of long-term clinical evidence proving
effectiveness are key challenges impeding growth. These can be overcome by
aggressive marketing and by educating the appropriate target audience of the
benefits of sports wearables.
- Products targeted at elite athletes and professionals are few and
expensive. Xsens and APDM are among the most formidable competitors. Basic
wearables and services offered by fitness trainers to improve posture and
technique of amateur runners and athletes are quite common and very affordable.
- In addition to elite athletes, amateur runners and fitness
enthusiasts are important target segments that would greatly benefit from a
product that can provide insights and suggestions on improving posture and
techniques in simple activities such as running and swimming.
- Sports is one of the hottest application areas of wearable technology.
Technique optimization along with
performance monitoring will be among the fastest growing segments driven by
factors such as increasing adoption
of scientific evidence-based training techniques and fear of player injury due
to incorrect form or posture.