Powerful trends impacting the Global Software Licensing & Monetization Market

on


It is henceforth obvious that, SLM systems traditionally sold as anti-piracy solutions are shifting to monetization solutions with emphasis on business models and user experience.


To many in the industry,
Profit margins are growing fastest, and revenue growth is most stable, for companies that are pivoting to a software mindset and offer usage-based pricing options.

SLM enables software publishers and intelligent device vendors to efficiently monetize their products, particularly for enterprise and networked deployments.

Electronic enforcement is growing faster than hardware-based enforcement; usage-based licensing is the fastest growing application for software monetization solutions.
The embedded segment, with the IoT as catalyst, is delivering the size of new growth prospects for the market. Industrial automation is the fastest-growing application within this segment, with healthcare and automotive also showing promise.

Usage-based licensing is a key trend in the software monetization market. Data gathering and corresponding analytics are crucial features for SLM vendors and their customers alike.
North America and Latin America (NALA) lead the momentum on Europe, the Middle East, and Africa (EMEA) as the strongest regional market.
 Asia-Pacific (APAC) is growing, driven by growing publisher revenues, cloud-based deployments, and aggressive global expansion by publishers.

According to Research and Markets, the market is blurring across SaaS billing vendors and enterprise resource planning (ERP) solutions with licensing APIs.
The firm also reveals that, the SLM market continues to have fewer than 10 key vendors, although the closely related area of SaaS billing is seeing a more dynamic shift in competitive landscape and new entrants.