The market is very dynamic in terms of new entrants, pricing, distinguished functionalities ,product differentiation on a very aggressive landscape with key players like Google’s Chromecast, Amazon’s Fire TV Stick, Roku, Amazon, NVIDIA and others.
One can then observe that,
Pricing and Product Differentiation are becoming a game changer.
The new wave of pricing brought on by Google’s Chromecast devices and
the mounting product differentiation pressures on the industry.
Henceforth consumers have plenty of ways to stream media.
Voice support quickly grew in popularity and touch interface has potential.
Despite restrictions to content and services within its
domestic market impacting streaming media adapter growth, China’s market
remains the largest single market for streaming media adapters.
Gaming seems stringent path for streaming media
adapters. 4K is becoming an easy way for competitors to differentiate their
offerings. Smart home integration could expand the market’s potential.
“The rise of Google’s
Chromecast devices, along with Amazon’s Fire TV Stick, generated interest in
the stick or dongle form factor, but these successes speak more toward pricing
than design,” says Michael Inouye, Principal Analyst at ABI Research.