From car navigation and traffic information, pedestrian navigation, mobile payment, check-ins, indoor routing, product tracking, car-parking guidance, to weather information, the potential is huge for individual consumers and for app vendors.
According to Technavio, Friend
finder, restaurant finder, family locator, car navigation, and roadside
assistance are some popular LBS applications among users in countries such as
China, Japan, Singapore, South Korea, and Malaysia in APAC.
The increased use of location-based apps among
consumers will likely emerge as a key driver for the LBS market in APAC during 2015-2019.
The LBS market in APAC by
individual consumers was valued at USD 1.62 billion in 2015, According to Technavio.