Still at its early stages, steadily, Apple Pay as a mobile payment solution drives a set of excitements among retailers and consumers.
Increased consumer awareness, convenience and smaller purchases
are at the core of stakes.
A new study from USA
Technologies, Inc., testing whether targeted point-of-sale advertising of Apple Pay acceptance
would increase usage of mobile payments by consumers reveals that ,digital advertising on USAT’s ePort
Interactive highlighting Apple Pay availability at point- of-sale resulted in
a:
- 26% increase in overall transactions;
- 22% increase in total revenue;
- 12% increase in total contactless average ticket; and
- 89% increase in revenue through contactless purchases, including Apple Pay
USA Technologies has implemented NFC technology into its
cashless payments solution. USAT provides consumers with the option to make
payments using their mobile wallet including Apple Pay at more than 300,000
NFC-equipped machines nationwide.
“Whether an ad at
point-of-sale serves as a simple reminder that a consumer can use Apple Pay to
make a purchase, or educates and informs them of how easy, secure and private
the mobile payments service is, consumers are responding positively as they buy
more and spend more, more often,” said
Maeve McKenna Duska, senior vice president of marketing and sales, USA
Technologies.