Internet Wealth Management is among main business models of Internet finance; and for those who are unfamiliar, Internet wealth management refers to the service pattern in which relevant companies carry out cooperation with financial institutions to put wealth management products (including funds, insurance, trust, bills, etc.) online through internet technology and platform.
Research and Markets
reveals that,
with introduction of easy monetary policies by the People’s Bank of China for
several times since the second half of 2014, the yields of Internet wealth
management products have fallen sharply, and a single money fund cannot fulfill
peoples’ demand for wealth management. Therefore,
Internet wealth management platforms introduced other wealth management products, such as bond funds, blend funds,
equity funds, bills, insurance, loans, stocks, etc.The firm also reveals that until now, main Internet wealth management platforms in China include: Ant Financial’s Zhao CaiBao, JD Finance’s financial channel, Tencent’ Li Cai Hui, and Baidu Finance.
From the perspective of asset size, one can observe that, Ant
Financial'sYu’ebao outperforms its counterparts. By the end of 2015, Yu’ebao
had served 260 million users with the total assets of RMB620.7 billion,
according to Research and
Markets.