We live in an ever-connected mobile-driven world, where the en-to-end productivity, flexibility and performance anywhere and anytime is a game changer.
Then, one can observe that, steadily
investors among others want the comprehensive capabilities of a desktop in
their hands. They seek a comprehensive, scalable, flexible toolkit for
onboarding, idea generation, research, execution, and monitoring on mobile devices;
all with the streamlined interactions and engaging design of apps.
Recent results from StreetWise, E*TRADE’s
quarterly tracking study of experienced investors indicate that mobile preferences among
investors continue to evolve:
- More than half of investors surveyed want their investing app to have capabilities and functionality that rival their desktop.
- Nearly two out of three investors surveyed believe mobile is critical to monitor their investments.
- More than three out of five investors surveyed are interested in checking the markets on wearables, up from less than two out of five in Q3’15.
- More than one in seven investors surveyed are using an investing app to perform activities typically reserved for the desktop, such as watching educational videos, researching investments, placing orders, and moving money in and out of their accounts.