Overview of trends and developments in the Philippines Telecoms, Mobile, Broadband and Digital Media market

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Overall, one can observe that, the market is increasingly dynamic. Key players including Smart Communications and Globe Telecom continue to compete strongly in the marketplace, by improving their service quality.


Value added services are henceforth at the core of stakes, and the introduction of mobile broadband services is steadily providing more opportunities.

According to Research and Markets, the mobile networks provide more than 99% coverage of population, and over the last five years the Philippines mobile subscriber base has seen a moderate growth rate with a gradual easing of growth due to a maturing market. 

3G and the start of 4G/LTE network rollouts drive the excitements.

Research and Markets has reveals key developments within this market including:
- PLDT introduced a quad-play service, bundling a mobile package with its voice, data and fibre services.
- Globe Telecoms successfully integrated its recently-acquired Bayan Telecommunications (Bayantel) subsidiary into its operations.
- NTC approved a network sharing deal between Globe Telecom and ABS-CBN Corp.
- the deal was part of ABS-CBN Corp's plan to become the country's third telecom player;'
- BellTel was making a move to become the Philippines' fourth mobile operator after PLDT, Globe and ABS-CBN Mobile.
- continuing growth in mobile broadband usage.
- both Smart and Globe were pushing on with development of cloud computing platforms.
- the Philippines was moving to legislate on the issue of minimum broadband speeds.
- Smart was leading the deployment of 4G LTE mobile services across the country, with its 4G network covering more than 85% of the population.
- PLDT's strong market position has slipped to some extent
- Globe has been notably successful in its push to increase market share.