We live in an ever-connected world where audio and video contents are at the core of excitements, innovations and challenges. For example one can observe that, the demand for mobile entertainment (audio and video) is showing no signs of slowing down.
Overall, according to ABI Research:
1-encryption eliminated nearly
60% of the video and audio optimization market in 2015
2- Telecom operators and
vendors need to make significant and strategic operational moves to protect
network performance and create a competitive advantage with streaming media
entertainment,
3-operators need new proper
tools to manage mobile broadband traffic,
4- Ericsson, Huawei, and
Nokia, all have traffic management solutions to keep network operations steady
and next-generation solutions that perform with encrypted streaming media are
coming on the market,
5-Telecom operators should
also consider robust and flexible solutions like ‘IP Traffic Manager’ from
Openwave Mobility or Sandvine’s ‘Fairshare Traffic Management’ to successfully
manage the next-generation traffic,
“We
expect 85% of traffic to be encrypted. But that leaves 15% that can be
optimized, and that is a significant network load,” says Joe Hoffman,
Managing Director and Vice President at ABI Research.