Data Collection, Data Processing, Data Activation and Organizational Readiness is at the heart of this Adaptable Data Maturity Model, as a tool that industry leaders can use to help unlock the value of their data.
By Interactive Advertising Bureau (IAB) and its Data Center of Excellence , this new
benchmarking system aims to enable brands, agencies, publishers, and data
technology vendors to determine where they or their clients and prospects rank
in data usage sophistication, guiding further investment, implementation, and
strategy. The model is detailed in both a whitepaper entitled “Data MaturityModel for Digital Advertising” and a companion web site, featuring four customized
checklists for self-evaluation.