The most exciting with Apple, the California-headquartered company is to observe that, its strong image and brand awareness built in the region is a game-changer and is helping it to crack all barriers.
According to IDC, Apple maintained its lead in high-price bands
in the SCD market, especially in all-in-ones (AIOs) and tablets.
Numbers show that, in 2016Q1, the company shipped more Smart
Connected Devices (SCDs) priced over $700 than any other supplier. Apple is
particularly competitive in AIOs and 12/13in.
In fact, the demand for premium Apple products is on an
exciting curve considering the desktop market decline and the unfavorable
economic conditions in the region.
IDC also reveals that, Apple's lead in Smart Connected Devices (SCDs)
is not only due to high volumes of shipped tablets, but also to smartphones.