Deep realities within the Worldwide Smartwatch Market in the Second Quarter of 2016



Stakes and challenges related to style, fashion and functionality, design, fitness, brand recognition and distribution, user refresh, user experience and telco channel, applications are at the core the Worldwide Smartwatch Market.

Henceforth vendors need to appropriate these game-changer realities. 

During the Second Quarter of 2016  data from  IDC  Wearable Device Tracker reveals that,  Smartwatch vendors shipped 3.5 million units in the second quarter of 2016 (2Q16), which was down substantially from the 5.1 million shipped a year ago. 

One can also observe that, Apple held the top rank by shipping 1.6 million watches. Apple was the only vendor among the top 5 to experience an annual decline in shipments. Apple still maintains a significant lead in the market.

A decline for Apple leads to a decline in the entire market. The smartwatch market is witnessing the absence of traditional watchmaker brands among the leading vendors. 

Traditional watchmaker brands like Casio, Fossil, and Tag Heuer have launched their own models to the market.
Apple, Samsung, Lenovo, LG Electronics, Garmin are top five vendors. 

NB: Data only includes smartwatches capable of running third party applications on the device itself.