When it comes to Generation Z, we talk about young people aged 14-19. The most digitally-savvy generations in our ever-connected world; possessing a buying power of nearly $44 billion.
According to “The Next Generation of Retail,” a study of more than 2,000 Americans aged
14-19, although Gen Z is one of the most digitally-savvy generations, 64
percent prefer shopping in-store vs. online.
Three-quarters of Gen Z
respondents also prefer to shop at retailers that provide an engaging in-store
experience. One can also observe that,
when it comes to a satisfying in-store experience, the top three components Gen Z looks for are a clean store, friendly
and knowledgeable associates and a positive checkout experience.
According the same survey, Generation Z does not have strong brand
loyalty.