Steadily, organizations and businesses of all are aware of the power of customer feedback data, surveys data, information from social, online, apps, or enterprise data to create valuable and actionable insights for business, research, and investigations.
This awareness leads to huge demand for innovative technologies such as
advanced analytics solutions to achieve such goals, get the actionable insights,
seek ways to increase revenue and reduce expenses.
According to Research and Markets, the global content analytics market is
estimated to grow from USD 1.61 billion in 2016 to USD 4.37 billion by 2021, at
a CAGR of 22.1% from 2016 to 2021.
The firm reveals that, North America is expected to continue to lead
the momentum in terms of adoption in the coming years; while the APAC (Asia
Pacific) market is expected to witness exponential growth and projected to be
the fastest-growing region in the global content analytics market.
Among Key players
within this industry, we have: Adobe Systems, Inc. ,Clarabridge, Inc. ,Interactive
Intelligence Group, Inc. , International Business Machines (IBM) Corporation,
to name a few.