At the core of stakes, we have: knowledge from industry leaders, agency practitioners, and solution providers; Marketing accountability; industry best practices; metrics that matter most, and metrics that align with business objectives.
The eBook is also billed as a resource for marketers who
are looking to measure how marketing efforts impact overall business
objectives.
In effect, one can observe that, Visual IQ's Defining
Marketing Success eBook provides readers with expert advice from marketing leaders across
industries, geographies and business models on how to identify the right
metrics for measuring marketing’s impact on bottom-line performance.
Readers can uncover valuable information they can put
to use at their organizations to better understand their marketing efforts.