The growing population of social media users across the world and particularly in the region is at the core of unlimited and multiple stakes including the market for social media advertising.
A larger base of the target
audience; the rapid shift toward online shopping; tech-savvy culture among
others factors are driving excitements in Americas when it comes to see Brands
easily monetizing their advertisements.
“The market in the Americas is mature, and 93%
of the global revenue share is generated from North America, which has the
highest digital penetration rate of 89%’’, said Ujjwal Doshi, a lead analyst at
Technavio, specializing in research on media and entertainment
services.
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