For the stakes related to customer-engagement, revenue stream, real-time control and seamless user experiences, to name a few; it is henceforth clear that, an increasing number of CSPs are evolving to become digital service providers.
The shift towards IP-based traffic has significantly impacted
communications service providers' (CSPs') operations as revenue has shifted
from traditional voice and messaging services to data-driven services.
Customer expectations and behaviours have also changed considerably.
According to Research and Markets, CSPs are embracing the need to evolve towards
becoming digital service providers (DSPs) in order to effectively engage with
their customers digitally, both in terms of delivering traditional services and
in offering new features.