Overall, the Chinese and U.S. EMV
(Europay-Mastercard-Visa) payment cards markets are on an exciting curve in
terms of growth.
ABI
Research finds that, these markets are responsible for more than 50% of 2.8
billion EMV cards shipped worldwide.
However, one can also observe that, as the migration
phase for these market regions comes to a close, the industry can soon
experience a ripple effect driven by a flattening market in China and a dip in
U.S. shipments due to overstocking.
ABI Research finds the proliferating negative discussions among
industry players to be over exaggerated and suggests vendors focus on new card
form factors and emerging regions to drive future growth.
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