Local vendors dominating the India Tablet Market

The market opportunities are huge with its built-in game-changer specificities related to price, functionality, and battery life.

According to IDC, tablet shipments in India inclusive of slate and detachables was 0.98 Million units in CY Q2 2016.

The firm also reveals that, commercial segment continues to grow at a heathy rate indicating clear shift in the focus of the market.

Approximately three-fourth (3/4^th) of tablets sold in India are below USD 150 and driven primarily by local vendors like Datawind, iBall and Micromax followed by Lenovo. Samsung dominate the mid USD 150-350 segment, while the premium USD 300+ continues to be dominated by Apple, driven primarily by its iPad Air 2.