Mercedes-Benz and Volvo’s impact in the Virtual Reality (VR) automotive industry



We are still at the early stages when it comes to the Virtual Reality (VR) automotive industry; and a set of early challenges related to security and accuracy in technology are pertubating the industry; while the Transition to Autonomous Driving seems ineluctable.

AR Heads-Up Displays (HUDs).
Alongside this momentum, Car OEMs like Mercedes-Benz and Volvo, in cooperation with Microsoft/HoloLens, are exploring VR automotive applications through virtual pre-sales experiences to boost online vehicle sales business models. 

On the same dynamic, one can recall that, Faraday Future is also using Virtual Reality (VR), but to design vehicles, saving costs in building prototypes and accelerating time to market. 

Comments