When it comes to the Indian Smartphone market, one can easily observe that, battery life and
price, video experience and Camera quality are among critical purchase factors.
Some 800
models compete for the $16 billion Indian smartphone market,
according to the latest research by Strategy Analytics.
According to
Strategy Analytics, when it comes to India Android Smartphone
Replacement Dynamics, battery is the dominant driver of smartphone purchases for 45% of Indian
replacement buyers followed by camera quality. 4G/LTE is growing in importance,
at 18%.
One can also observe that, many prefer online channels for their next
smartphone compared to 25% who actually bought
online in 2015.
Micromax
has the greatest exposure to replacement sales, with 38% of its owners very
likely to replace their device. In
contrast only 16% of Xiaomi owners are very likely to replace their device
in the next 6 months.
“Micromax, currently the number two vendor in
India, is under intense pressure as its customers look to upgrade their
devices. Stronger offerings from Chinese vendors Oppo, Vivo, LeEco, and Lenovo,
along with upcoming local players such as Reliance Jio, will make the Android
smartphone market even more volatile in the second half of 2016,” says David
Kerr, Senior Vice President at Strategy Analytics.
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