The Australian Big Data and analytics market


Executives, businesses and organizations of all sizes in Australia are increasingly aware of stakes and business-value related to Big Data and analytics.

 
According to IDC, the ANZ region ranks as the most mature in Asia Pacific for adoption of Big Data and analytics with Australian organisations embracing associated technologies in a range of scenarios from optimization of supply chain, improving customer experience, to increasing crop yield and quality.

One can also observe that, data driven Intelligence alongside data governance and security have risen to be top priorities for Australian executives. 
 
Big Data, Analytics and Cloud respectively are most likely to provide competitive edge to organizations.

In effect, the Australia’s vendor ecosystem is evolving. IDC reveals that, although the large traditional players continue to lead the momentum in terms of revenue size, it's the smaller ones that continue to grow faster and are quickly catching up.

‘’ Collaboration, visualization, self-service data discovery, and cloud offerings are popular amongst customers and continue to drive uptake,” said Melanie Disse, Market Analyst Software and Analytics at IDC Australia.

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