It is interesting to observe that, automotive OEMs are expecting augmented
reality applications to transform vehicle manufacturing and maintenance
processes; but, AR Heads-Up Displays (HUDs) run the risk of cognitive overload
caused by displaying location-based advertising messages or any other type of
secondary, infotainment information.
Based on this reality, Dominique Bonte, Managing Director and Vice
President at ABI Research thinks that, it
will be critical to use AR carefully, in a minimalistic way, and only to
display relevant, contextual information when needed to improve the driver’s
perception of the road environment and reducing response times.
Comments
Post a Comment