From the rapid pace adoption of smart devices and services, to the streamlined access to affordable wireless networks of the momentum is global. Growth in Internet access is taking place around the world.
One can then observe that (infographic,
How the World Uses the
Internet
), more than a billion people use
the Internet to bank online, to stream music, and to find a job. More than two
billion use email and read news online.
In 2015, more than $100 billion will be
spent online on each of the following categories: travel, books, CDs and DVDs,
downloading apps, and online classes. These purchases are enabled by online
payment platforms that are making payments, online and off, easier and more
secure.
According to IDC, China,
India, and Indonesia lead the way and will account for almost half of the gains
in access globally over the course of the next five years. The combination of
lower-cost devices and inexpensive wireless networks are making accessibility
easier in countries with populations that could not previously afford them.
The number of people accessing
the Internet exclusively through mobile devices is growing; the amount of time
we spend on them continues to grow.
Natural to note that, this
change in the way we access the Internet is fueling explosive growth in mobile
commerce and mobile advertising.
Almost all of the growth in
advertising spending across all of its forms is attributable to the growth in
mobile advertising and online video.
DigitalEcono encourages efforts
by Google, SpaceX, and Facebook among others to make the Internet available to
the remaining 4 billion people via high altitude planes, balloons, and
satellites are underway.