In the US, increasingly customers focus on quality of service and personalization; so that, organizations are leveraging this behavior with the help of location-based pull marketing techniques to enhance their product visibility through advertisements and online campaigns.
Location-based search and
advertising solutions involve very low implementation cost; they give
information such as the buying behavior, lifestyle pattern, and daily routine
of consumers, which helps organizations understand their customers better and
customize products and services as per their requirements.
With Technavio, we can discover that, integration of location-based
search with social networking websites, such as Facebook, Twitter, and Flickr
on mobile platforms is driving the popularity of LBS for advertising.
Also that, handset
manufacturers and location-based service providers are developing applications
that integrate location-enabled search with social networking sites.
LBS service providers such as
GeoSolutions Holding NV, Pelago, and Loopt are expected to generate significant
demand from advertisers through driving forces including:
- Increased use of effective marketing techniques
- Rapid deployment of beacons