The mobile workforce dynamic through Adoption of wide-ranging distributed marketing management platforms

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With organizations that increasingly are incorporating mobile content management systems, the mobile workforce is on an exciting curve with inter alia: development of integrated platforms to address the needs of the mobile workforce and distributed marketing management. 


For those who are unfamiliar, these platforms offer user control, content management, approval management, digital asset management, marketing measurement, and campaign management.

All these allow companies to perform advanced analytics on data collected through multiple marketing programs. This data provides essential visibility of marketing and sales events to improve investment decisions and propel revenue growth for the company.