The eCommerce momentum in Asia is on an exciting curve with lot of promises in terms of trends, services, jobs, market and more.
The mature Asian markets like
Australia, Hong Kong and Singapore are progressively absorbed by emerging Asian
economies like China, India and Indonesia. Powerful enablers like rapidly
growing smartphone adoption, mobile broadband availability and user friendly
and secure mobile payments, drive this momentum.
One can then observe that,
according to International Data Corporation (IDC), the xCommerce (new eCommerce
trend) market in the Asia-Pacific ex-Japan (APeJ) region, is rising from nearly
$7 trillion in 2015 to nearly US$17 trillion in 2019; with China emerging as
the epicenter of xCommerce in the region.
India and Indonesia are amongst
several rapidly growing markets in Asia.
For those who are unfamiliar,
the traditional eCommerce models are evolving toward a new way of doing
business, with new services at the core of a new economic model called
xCommerce. These business models include inter alia: on-demand services (ODS),
"sharing economy" services, online to offline (O2O), social commerce,
content commerce, new payment and logistics systems, and customer experience
(CX).
In the Asian region, O2O
service providers offer a complete integration of online to offline (or vice versa),
a complete customer relationship management (CRM) experience, and
demand-oriented customized services for online platforms.
for sustained growth in xCommerce across Asia Pacific Excluding Japan. With
a mobile at the heart of the stakes, key drivers for sustained growth in
xCommerce across this region include: The rise of social media as a discovery
platform; The rise of on-demand delivery models; The rise of the Sharing
Economy, and The rising importance of customer experience (CX).