Best practices on creating authentic branded content that viewers will want to watch, seek and share
Video is henceforth at the core of our ever-connected world where people love emotional and engaging content to watch, seek and share.
Ace Metrix has published a joint study with BuzzFeed that
reveals the type of content that delivers the best results for Long Form Native
Video (LFNV).
For those who are unfamiliar, LFNV is video content between 90 seconds and
five minutes that is sponsored or co-branded by an advertiser.
The study, entitled “Capitalizing on the Content Era:
Leveraging Native Video to Drive Brand Equity,” details the potential benefits
of these long form native video and demonstrates how those benefits are
amplified when executed in conjunction with television ads.
The following long-form native video best
practices were revealed:
1) Try using emotion to
connect with consumers. Top performing LFNV ads made a strong emotional
connection with viewers and were able to entertain by leveraging heartfelt
sentiment.
2) Tell a cohesive story that
entertains viewers. Having a story arc and clear resolution hooks viewers and
entices them to want to keep watching.
3) Provide practical tips that
consumers will find useful.
4) Using text overlays in your
video provides a great opportunity to further punctuate your message.
5) Make sure the content of
your video has an authentic tie-in to your brand.