The dynamics (drivers, constraints, shipments, behaviors, etc.) fueling the Tablets market across the world, are increasingly steady with a light interesting shift from emerging and developing economies.
In fact, the confidence on
smartphones, phablets, detachable and 2-in-one devices are on an exciting
curve.
When it comes to Tablets shipments,
ABI Research is attributing the general decline over the past two years to two factors:
·
Demand for branded tablets in advanced market economies is decreasing due
to saturation, slow replacement cycles, greater influence of business
purchases, and substitution,
·
China and other Asian markets are also seeing decreased demand for white
box tablets due to shifts to branded tablets, as well as reliance on
smartphones and phablets.
Overall, consumer behaviors are
evolving, moving away from white box products to support local and global brand
manufacturers.
According to ABI Research, the total tablet volume
in 2015 was more than 207 million, and is predicted to sink below 140 million
global shipments in 2021.
Advanced economies of the
world represented close to 63% of branded tablet shipments in 2015 with
powerful momentum of branded tablet shipments coming from emerging and
developing economies.