The Global Adaptive Content Publishing Market



The digitization of education content is on an exciting curve with an education sector, faculty and students that are steadily transitioning from hardbound and print books to digital books because of content flexibility, accessibility, and greater scope for interactive content, such as multimedia enabled by digital educational platforms and more. 


Technavio analysts expect the global adaptive content publishing market for 2016-2020 to reach USD 4.5 billion by 2020, growing at a CAGR of over 21%.

The firm has identified four factors that will drive the global adaptive content publishing market including:
  • Rise in market consolidation
  • Increase in collaboration with universities
  • Surge in sources of test preparation
  • Growth in demand for online language learning and gamification.