Big Data on the Global Mobile Analytics Market



For the stakes related to operational costs, actionable insights, maximized profits, increased revenue, security and operational efficiency; it is interesting to observe that, Organizations worldwide are steadily adopting cloud computing and mobile analytics technologies to reduce their costs and manage enterprise IT infrastructure efficiently.


Beyond a set of challenges regarding budget constraints and lack the IT staff, the adoption of mobile analytics allows end-users to concentrate on their core activities. 

For those who are unfamiliar, using these technologies, enterprises are able to establish a rapid deployment model that enables applications to be scaled quickly to match requirements. The model can also enables easy integration with third-party applications that are often hosted outside the enterprise firewall. 

Technavio analysts forecast the Global mobile analytics market to grow at an impressive CAGR of over 21% during the period 2016-2020.

According to the firm, the following four factors that are contributing to the growth of the global mobile analytics market:
  • Increased acceptance of data analytics
  • Frequency of security breaches and cyber attacks
  • Emergence of big data
  • Adoption by SMEs.