We live now in a data-driven age where vast streams
of unmatched data are generated in real-time. Data comes from mobile devices,
sensors, wearable, networks, servers, machines, apps and more.
This momentum is at
the core of various challenges related to increased database complexity,
understaffed data teams, limited funding, and lack of skills, privacy and security, lack of awareness,
to name a few.
According to the results of IDERA’s market survey of data professionals on database
lifecycle management (DLM),while some companies initiate DLM programs and realize significant
benefits, limited funding and upper management buy-in can reduce benefits.
The survey reveals that, companies need more database talent, resources
and expertise to manage growing data complexity.
“We’ve always known data professionals
consistently must do more with less, but we also thought policy makers and
budget owners understood the importance of data to their businesses and would
invest appropriately,” said Heidi
Farris, chief marketing officer at IDERA.